In what circumstances is the use of an EMC logical?
When a firm has a relatively small international volume, or is unwilling to involve their own personnel in the international function.
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International Distribution and Retailing
- What are the factors influencing marketing via the internet?
- What are the six influencing factors in the choice of channel?
- What is the key variable that affects the marketer's choice of distribution channels?
- How is distribution-channel structure affected by increasing emphasis on the government as a customer and by the existence of state trading agencies?
- In what circumstances are trading companies likely to be used?
- How and why are distribution channels affected when the stage of development of an economy improves?
- How does physical distribution relate to channel policy and how do they affect one another?
- Why is the EMC sometimes called an independent export department?
- In what ways and to what extent do the functions of domestic middlemen differ from those of their foreign competitors?
- How does the globalisation of markets, especially in the EU, affect retail distribution?
- What are the distinguishing features of the European distribution system?