What influences the market resistance towards a new product?
1. The relative advantage over the old product
2. Compatibility with acceptable norms and values
3. Complexity, trialability, and observability
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Product Decisions for International Markets
- What are the marketing objectives of using the product life cycle?
- What are the three major components of a product?
- How are products adapted physically and culturally in foreign markets?
- What are the steps to deciding on a product line when going international?
- What are the different promotional/product strategies available to an international marketer?
- How can different stages of the life cycle of a product influence the standardization/adaptation decision?
- What is the difference between a product and a brand?
- What is the issue of global vs adapted products for the international marketer?