Why might a multinational company seek ISO 9000 certification?
ISO 9000 is a set of international standards on quality management and quality assurance developed to help companies effectively document the quality system elements to be implemented to maintain an efficient quality system. They are not specific to any one industry and can be applied to organizations of any size. ISO 9000 can help a company satisfy its customers, meet regulatory requirements, and achieve continual improvement. However, it should be considered to be a first step, the base level of a quality system, not a complete guarantee of quality.
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Marketing Industrial Products
- What are typical characteristics for B2C markets?
- What are typical characteristics for B2B markets?
- How does the characteristics that define the uniqueness of industrial products lead naturally to relationship marketing?
- What part does industrial fairs play in international marketing of industrial goods?
- What role do service, replacement parts and standards play in competition in foreign marketing?
- What is meant by "the adequacy of a product must be considered in relation to the general environment within which it will be operated rather than solely on the basis of technical efficiency"?
- What are the differences between consumer and industrial goods, and what are the implications for international marketing?