In a short essay, identify and explain three competitive factors that influence international businesses.
Answer:
a. Product strategy—A company's choice of strategy, either cost or differentiation, plays a part in determining how and where the company will operate.
b. Company resources and experience—A company's size, resources, and experience in comparison to competitors' affects how it will operate in international markets. In addition, a company's national market share and brand recognition will affect the operating tactics it employs.
c. Competitors faced in each market—Success for a company in any market will always be influenced by the strategies and operations of competitors within the market.