What are the reasons for pattern advertising?
Pattern advertising refers to a global advertising strategy with a standardised basic message allowing some degree of modification to meet local situations. Customers normally all look for the same primary function in products, but any other benefits or added value will vary in terms of where customers come from.
Generally, global brands are the result of a company's decision to follow a global marketing strategy. However, many companies have over time discovered that the idea of a complete global standardisation is not likely to ever succeed, at least given what the world looks like today.