What are the reasons for pattern advertising?
Pattern advertising refers to a global advertising strategy with a standardised basic message allowing some degree of modification to meet local situations. Customers normally all look for the same primary function in products, but any other benefits or added value will vary in terms of where customers come from.
Generally, global brands are the result of a company's decision to follow a global marketing strategy. However, many companies have over time discovered that the idea of a complete global standardisation is not likely to ever succeed, at least given what the world looks like today.
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International Promotion and Advertising
- What is comparative advertising?
- What is local responsiveness?
- What is the Pan-European advertising strategy?
- What are the steps of the communications process and how can cultural differences affect the final message received?
- How can the communications process help an international marketer avoid problems in international advertising?
- What is sales promotion and how is it used in international marketing?
- What special media problems confront the international advertiser?
- How can advertisers overcome the problem of low literacy in their markets?
- Can advertising be standardized for all countries?
- What are some of the major challenges confronting an international advertiser?
- How can a company use a satellite TV and deal effectively with languages, different cultures and different legal systems?
- What is the difference between advertising strategy when a company follows a multi domestic strategy rather than a global market strategy?