Can advertising be standardized for all countries?
Yes, the basic theme, objectives, and philosophy of international advertising can be standardized; but the vast mechanical problems most certainly cannot be solved through international standardization. The ad man can adapt his basic skills to all countries. If buying motives and company objectives are the same for various countries, then the advertising approach may be the same. If they vary, then customizing your approach to each country is a must.
Learn More :
International Promotion and Advertising
- What is comparative advertising?
- What is local responsiveness?
- What is the Pan-European advertising strategy?
- What are the steps of the communications process and how can cultural differences affect the final message received?
- How can the communications process help an international marketer avoid problems in international advertising?
- What is sales promotion and how is it used in international marketing?
- What are the reasons for pattern advertising?
- What special media problems confront the international advertiser?
- How can advertisers overcome the problem of low literacy in their markets?
- What are some of the major challenges confronting an international advertiser?
- How can a company use a satellite TV and deal effectively with languages, different cultures and different legal systems?
- What is the difference between advertising strategy when a company follows a multi domestic strategy rather than a global market strategy?