How can advertisers overcome the problem of low literacy in their markets?
By ensuring that messages can be understood through its visuality rather than text. Using signs, colors, music and such to produce a feeling or sensation that helps the customer to understand, despite its capability of reading.
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International Promotion and Advertising
- What is comparative advertising?
- What is local responsiveness?
- What is the Pan-European advertising strategy?
- What are the steps of the communications process and how can cultural differences affect the final message received?
- How can the communications process help an international marketer avoid problems in international advertising?
- What is sales promotion and how is it used in international marketing?
- What are the reasons for pattern advertising?
- What special media problems confront the international advertiser?
- Can advertising be standardized for all countries?
- What are some of the major challenges confronting an international advertiser?
- How can a company use a satellite TV and deal effectively with languages, different cultures and different legal systems?
- What is the difference between advertising strategy when a company follows a multi domestic strategy rather than a global market strategy?