How can the communications process help an international marketer avoid problems in international advertising?
A major part of international marketing is to make sure that cultural diversity, media limitations, legal problems and such are under control, in order for a message to reach the market in a rightful manner. The communications process helps give an overlook on the things that could go wrong.
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International Promotion and Advertising
- What is comparative advertising?
- What is local responsiveness?
- What is the Pan-European advertising strategy?
- What are the steps of the communications process and how can cultural differences affect the final message received?
- What is sales promotion and how is it used in international marketing?
- What are the reasons for pattern advertising?
- What special media problems confront the international advertiser?
- How can advertisers overcome the problem of low literacy in their markets?
- Can advertising be standardized for all countries?
- What are some of the major challenges confronting an international advertiser?
- How can a company use a satellite TV and deal effectively with languages, different cultures and different legal systems?
- What is the difference between advertising strategy when a company follows a multi domestic strategy rather than a global market strategy?