How can a company use a satellite TV and deal effectively with languages, different cultures and different legal systems?
The satellite TV has raised question about locally produced advertisement versus standard advertisement. The ads should be produced according to culture where the segmentation has been done, it enhances acceptability of the product and the consumer can easily understand the message. On the other side producing standardized ads can create many problems in the targeted country or the region, one of the major disadvantages of producing standardized ads can be that it could violate the cultural norms and values. But producing ads differently for different counties can be too costly so produce standardized ads and dubbed these ads in to the local languages.