How can a company use a satellite TV and deal effectively with languages, different cultures and different legal systems?
The satellite TV has raised question about locally produced advertisement versus standard advertisement. The ads should be produced according to culture where the segmentation has been done, it enhances acceptability of the product and the consumer can easily understand the message. On the other side producing standardized ads can create many problems in the targeted country or the region, one of the major disadvantages of producing standardized ads can be that it could violate the cultural norms and values. But producing ads differently for different counties can be too costly so produce standardized ads and dubbed these ads in to the local languages.
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International Promotion and Advertising
- What is comparative advertising?
- What is local responsiveness?
- What is the Pan-European advertising strategy?
- What are the steps of the communications process and how can cultural differences affect the final message received?
- How can the communications process help an international marketer avoid problems in international advertising?
- What is sales promotion and how is it used in international marketing?
- What are the reasons for pattern advertising?
- What special media problems confront the international advertiser?
- How can advertisers overcome the problem of low literacy in their markets?
- Can advertising be standardized for all countries?
- What are some of the major challenges confronting an international advertiser?
- What is the difference between advertising strategy when a company follows a multi domestic strategy rather than a global market strategy?