What are the challenges in conducting a situation analysis?
Analysis Alone is NOT a solution: Situation Analysis is a necessary, but insufficient, prerequisite for effective strategic planning. Its purpose is to empower the manager with information for more effective decision making.
Data is NOT the same as information: Good, useful information is not the same as data. Data, however, do not become informative until a person or process transforms or combines them with other data in a manner that makes them useful to decision makers.
The Benefits of Analysis Must Outweigh the Costs: Situation Analysis is valuable only to the extent that it improves the quality of the resulting marketing plan.
Conducting a Situation Analysis is a Challenging Exercise: It is important that any effort at situation analysis be well organized, systematic, and supported by sufficient resources.