What are some of the different strategies for companies to develop a strategic focus? What do we mean by aggressive, defensive and diversified strategy?

What are some of the different strategies for companies to develop a strategic focus? What do we mean by aggressive, defensive and diversified strategy?



• Aggressive (many internal strengths/many external opportunities)
• Diversification (many internal strengths/many external threats)
• Turnaround (many internal weaknesses/many external opportunities)
• Defensive (many internal weaknesses/many external threats)


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