What is branding strategy?
Selection the right combination of name, symbol, term, or design that identifies a specific product or firm.
Brand Recognition is the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign.
Brand Loyalty: A positive attitude toward a brand that causes customers to have a consistent preference for that brand only.
Brand Preference is when consumers choose a specific company's product or service when you have other, equally priced and available options.
Brand Equity: Marketing and financial value associated with a brand's position in the market place. Value of a brand to the firm
Brand Insistence is when a customer is completely loyal to a particular brand for a type of product.
Will accept no substitute brand.