What is a product?
Something that buyers can acquire via exchange to satisfy a want or a need.
Consumer Product: Is any tangible product for sale that is used by a person or household for non-business purposes.
Business Product: Are goods that are sold to other businesses, used for resale and used to produce other goods.
Convenience Product: Maximize availability and ease of purchase. Inexpensive, routinely purchased products. Little time and effort to acquire.
Shopping Product: Products that consumers will spend time and effort to obtain. Consumers shop different options to compare prices, features, and service. Focus on differentiation through imagine and symbolic attributes.
Unsought Product: Products that consumers are unaware of or a product that consumers do not consider purchasing until a need arises.
Specialty Product: Unique, one-of-a-kind products that consumers will spend considerable time, effort, and money to acquire.