What is the role of a code of conduct for a company?
1. Trustworthiness
2. Respect
3. Responsibility
4. Fairness
5. Caring
6. Citizenship
Is not truly effective until it has the full support of top management. It helps employees and managers deal with ethical dilemmas by prescribing or limiting specific activities.
Learn More :
MGNT
- What are the main reasons that companies pay attention to pricing?
- What is transfer pricing?
- What do we mean by prestige pricing?
- What do we mean by repositioning strategy?
- What is the connection of social responsibility and marketing performance?
- Why is the connection of marketing ethics and leadership so important?
- What are some of the key considerations in developing a code of conduct?
- Deceptive practices in marketing are ?
- What is the role of the top management in creating an ethical environment in a company?
- What do we mean by "enlightened self-interest"?
- What is the relationship of marketing ethics and strategy?
- What is Sustainability ?
- Stages of Product Life Cycle:
- What do we mean by repositioning?
- What do we mean by market positioning?
- What is branding strategy?
- What are some of the advantages and disadvantages of loyalty programs?
- What are some of the advantages and disadvantages of samples?
- What are some of the advantages and disadvantages of rebates?
- What are some of the advantages and disadvantages of coupons?
- What do we mean by recruiting and training salespeople?
- What do we mean by determining sales force size?
- What do we mean by developing sales force objectives?
- What do we mean by sales management?