What is Sustainability ?
Assessment and improvement of business strategies, economic sectors, work practices, technologies, and lifestyles - all while maintaining the natural environment.
This approach has led to many firms to engage in green marketing, a strategic process involving stakeholder assessment to creating meaningful long-term relationships with customers, while maintaining, supporting, and enhancing the natural environment.
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- What are the main reasons that companies pay attention to pricing?
- What is transfer pricing?
- What do we mean by prestige pricing?
- What do we mean by repositioning strategy?
- What is the connection of social responsibility and marketing performance?
- Why is the connection of marketing ethics and leadership so important?
- What are some of the key considerations in developing a code of conduct?
- What is the role of a code of conduct for a company?
- Deceptive practices in marketing are ?
- What is the role of the top management in creating an ethical environment in a company?
- What do we mean by "enlightened self-interest"?
- What is the relationship of marketing ethics and strategy?
- Stages of Product Life Cycle:
- What do we mean by repositioning?
- What do we mean by market positioning?
- What is branding strategy?
- What are some of the advantages and disadvantages of loyalty programs?
- What are some of the advantages and disadvantages of samples?
- What are some of the advantages and disadvantages of rebates?
- What are some of the advantages and disadvantages of coupons?
- What do we mean by recruiting and training salespeople?
- What do we mean by determining sales force size?
- What do we mean by developing sales force objectives?
- What do we mean by sales management?