Describe the different types of value propositions on which a company might position its products.
Individual buyers and organizational buyers both evaluate products and services to see if they provide desired benefits. For example, when you're exploring your vacation options, you want to know the benefits of each destination and the value you will get by going to each place.
Before you (or a firm) can develop a strategy or create a strategic plan, you first have to develop a value proposition.
A value proposition is a thirty-second "elevator speech" stating the specific benefits a product or service offering provides a buyer. It shows why the product or service is superior to competing offers.