Marketers can obtain needed information from internal data, marketing intelligence, and marketing research. Describe some common sources of each of these.
Sources of internal data, marketing intelligence and marketing research Internal data, marketing intelligence and marketing research are methods that a firm can use to acquire information to stimulate and operate its MIS (market information system).
Internal data Electronic collection of consumers and market information gathered from data sources within the company network.
It is used to identify marketing opportunities and problem, plan program and evaluate performance, so that a company can make better marketing decisions.
Sources Furthermore, data sources are the marketing departments within the company that carry information on customer transactions, demographics, psychographics and buying behaviors. Such as, accounting department, customer service department, operations, the sales force, marketing channel partners and harnessing.