What is a business portfolio? How does a company typically conduct a portfolio analysis?
A business portfolio is a company's set of investments, holdings, products, businesses and brands. A product portfolio is the product's mix of market segments.
1) Identify the businesses making up the company.
2)Assess the attractiveness of its various SBUs.
3) Determining Business portfolio's health.
4) Having identified the business units that result from the analysis, the company's next task is to determine what objectives, strategy and budget to assign to each business unit.