How are products adapted physically and culturally in foreign markets?

How are products adapted physically and culturally in foreign markets?



Products can be adapted to a new culture in a variety of ways ranging from simple package changes to total redesign in the physical product. Some need for change becomes obvious with relatively little analysis.

For example, a cursory analysis of a country will uncover the need to require electrical goods if it uses a different voltage system, or to indicate product simplification when the local level of technologies is not high, or the need for a color change if the present color violates local taboos. These changes can be spotted by looking at product usage patterns, the economy etc.


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