How are products adapted physically and culturally in foreign markets?
Products can be adapted to a new culture in a variety of ways ranging from simple package changes to total redesign in the physical product. Some need for change becomes obvious with relatively little analysis.
For example, a cursory analysis of a country will uncover the need to require electrical goods if it uses a different voltage system, or to indicate product simplification when the local level of technologies is not high, or the need for a color change if the present color violates local taboos. These changes can be spotted by looking at product usage patterns, the economy etc.
Learn More :
Product Decisions for International Markets
- What influences the market resistance towards a new product?
- What are the marketing objectives of using the product life cycle?
- What are the three major components of a product?
- What are the steps to deciding on a product line when going international?
- What are the different promotional/product strategies available to an international marketer?
- How can different stages of the life cycle of a product influence the standardization/adaptation decision?
- What is the difference between a product and a brand?
- What is the issue of global vs adapted products for the international marketer?