How do differences in people constitute bases for trade?
Understanding the culture and history of countries helps to create an understanding for the way companies and government conduct their business within its own country. History helps define a "mission", how it perceives its neighbors, and how it sees its place in the world. In other words, our history and the culture we grow up in explains our behavior and reasoning.
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Geography and History
- What is self reference criterion (SRC)?
- What are Hofstede's cultural dimensions?
- Is the global environment a global issue or a national one?
- Why are the 1990s called the "Decade of the Environment"?
- Do world trade routes bind the world together?
- Explain why the basis of world trade can be simply stated as the result of equalizing an imbalance in the needs and wants of society on one hand and its supply of goods on the other.
- What are the marketing implications of rapidly growing vs stable population?
- How does the shift from rural to urban areas affect international marketing?
- What does it mean to examine the more complex effect on geography on general market characteristics, distribution systems and the state of the economy?
- Why study geography in international marketing?
- What are the long-term prospects for industrialization of an underdeveloped country with high population growth and minimum resources?