How does a firm benefit from the characteristics of a brand?
1. Helps to identify goods of a seller or group of sellers
2. Differentiate one's goods from those of competitors
3. Convey a firm's marketing strategy and positioning to the markets
How does a firm benefit from the characteristics of a brand?
1. Helps to identify goods of a seller or group of sellers
2. Differentiate one's goods from those of competitors
3. Convey a firm's marketing strategy and positioning to the markets