Is Coca-Cola a global brand? Has it been adapted and why?
The success of The Coca-Cola Company revolves around five main factors; a unique and recognized brand, quality, marketing, global availability and ongoing innovation. Coca-Cola should be considered a global brand, since it is known worldwide by it's trademark, Coke or Coca-Cola, and can be found basically anywhere we travel.
The drink is the same in every country, although with minor adaptations to make use of the resources in the different areas and reap the cost benefits.