The shift from making "market entry" decisions to "continuous operations" decisions creates a need for different types of information and data. How can a MMIS provide assistance? How would an MMIS be established and used at different levels?
Multinational marketing information systems (MMIS) is a system designed to generate an orderly flow of relevant information and to bring all the flows of recorded information into a unified whole for decision making. The main differences from a domestic marketing information is the scope, as it collects information for more than one country, and the levels of information. Since it works with subsystem, each country also has its own country-level marketing information system, which has been designed for operational decision making, providing information that supports corporate control and strategic long-range planning decisions.