What are the factors influencing marketing via the internet?
Culture
The website and the product must be culturally neutral or adapted to fit the uniqueness of a market.
Adaptation
Ideally, a website should be translated into the languages of the target markets.
Local contact
If fully committed to foreign markets, a company should create virtual offices abroad by buying server space and create mirror sites to enable voicemail and email contact specifically for the key markets.
Payment
Customers should be able to use a credit card number, an email or purchase by phone.
Delivery
Use different kinds of shipping companies such as Federal Express, UPS etc. Or the cheaper alternative, going for surface postal delivery of small parcels.
Promotion
In order to have visitors on the website, there needs to be marketing and advertising done that leads consumer to the online shop. Thus, search engine registrations, press releases, local newsgroups and forums, mutual links and banner advertising can help attract more visitors.