What are the factors influencing marketing via the internet?
Culture
The website and the product must be culturally neutral or adapted to fit the uniqueness of a market.
Adaptation
Ideally, a website should be translated into the languages of the target markets.
Local contact
If fully committed to foreign markets, a company should create virtual offices abroad by buying server space and create mirror sites to enable voicemail and email contact specifically for the key markets.
Payment
Customers should be able to use a credit card number, an email or purchase by phone.
Delivery
Use different kinds of shipping companies such as Federal Express, UPS etc. Or the cheaper alternative, going for surface postal delivery of small parcels.
Promotion
In order to have visitors on the website, there needs to be marketing and advertising done that leads consumer to the online shop. Thus, search engine registrations, press releases, local newsgroups and forums, mutual links and banner advertising can help attract more visitors.
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International Distribution and Retailing
- What are the six influencing factors in the choice of channel?
- What is the key variable that affects the marketer's choice of distribution channels?
- How is distribution-channel structure affected by increasing emphasis on the government as a customer and by the existence of state trading agencies?
- In what circumstances are trading companies likely to be used?
- In what circumstances is the use of an EMC logical?
- How and why are distribution channels affected when the stage of development of an economy improves?
- How does physical distribution relate to channel policy and how do they affect one another?
- Why is the EMC sometimes called an independent export department?
- In what ways and to what extent do the functions of domestic middlemen differ from those of their foreign competitors?
- How does the globalisation of markets, especially in the EU, affect retail distribution?
- What are the distinguishing features of the European distribution system?