What can be ethical issues of promotion?
1. Claiming inaccurate product benefits through advertising
2. Not informing the customer fully through different communication
3. Using inappropriate language in advertising
4. Using discriminatory or degrading slogans
5. Advertising directed towards younger children
6. Paying illegal kickbacks to promote the product
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Ethics and Social Responsibility
- What can be ethical issues of place/distribution?
- What can be ethical issues of price?
- What can be ethical issues of product?
- What can be ethical issues of positioning?
- What can be used as guidelines for making ethical business decisions?
- What are the implications of ethics and social responsibility for the marketing mix of a company?
- What are the three levels of social responsibility? How can society evaluate whether a company is behaving in a responsible manner or not?
- What is meant by Green marketing? How is it enforced?
- Can a company behave legally and still be unethical?