What can be ethical issues of place/distribution?
1. Discriminatory distribution
2. Demanding unfair benefits/kickbacks/advances from retailers or suppliers
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Ethics and Social Responsibility
- What can be ethical issues of promotion?
- What can be ethical issues of price?
- What can be ethical issues of product?
- What can be ethical issues of positioning?
- What can be used as guidelines for making ethical business decisions?
- What are the implications of ethics and social responsibility for the marketing mix of a company?
- What are the three levels of social responsibility? How can society evaluate whether a company is behaving in a responsible manner or not?
- What is meant by Green marketing? How is it enforced?
- Can a company behave legally and still be unethical?