What does the internal analysis (strengths and weaknesses) center on?
What does the internal analysis (strengths and weaknesses) center on?
- Company, customers, and competition.
- Company analysis involves questions about the staff, financial situation, production capability, and the marketing mix.
- Customer analysis includes who they are, how groups of customers differ, buying patterns, etc.
- Competition analysis involves comparing the company and other companies through several methods, like looking at market share.
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