What is the difference between a product and a brand?
Brand and product are two different terms, which are commonly encountered in marketing. These two differ in the sense that a product is created by the company while a brand is built by the people using them i.e. customers. Moreover, the former can be easily duplicated, whereas a the latter is unique, and it cannot be copied. A product passes through a life cycle, but a brand is timeless.
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Product Decisions for International Markets
- What influences the market resistance towards a new product?
- What are the marketing objectives of using the product life cycle?
- What are the three major components of a product?
- How are products adapted physically and culturally in foreign markets?
- What are the steps to deciding on a product line when going international?
- What are the different promotional/product strategies available to an international marketer?
- How can different stages of the life cycle of a product influence the standardization/adaptation decision?
- What is the issue of global vs adapted products for the international marketer?