What is the importance of international market research?
It gives the firm insight to data on the prospective country and potential market segments, forecasts customer demands within a specific country or world region, and data to make marketing mix decisions. How? By...
- Defining the research objectives
- Determining the data sources
- Assessing the costs and benefits of the research
- Collecting the data
- Analyzing and interpreting the research
- Reporting the research findings