What is International Marketing?
"The performance of business activities that direct the flow of a company's goods and services to consumers or users...for a profit in more than one nation"
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International Marketing Strategies
- What does the framework 4P stand for?
- What are some of the reasons for adaptation?
- What is the product life cycle?
- What is meant by relationship marketing and how is it different from traditional marketing?
- What is the importance of collaborative relationships to competition?
- How valuable is branding for a consumer products company?
- What are the three points that define a global approach to international marketing?
- What is meant by positioning?
- Why is cost containment and technological improvement said to be the basis for competition?
- What is the concept of quality? How does it relate to TQM?
- What are the benefits to an MNC that accepts the global market concept?
- What is strategic planning and how does it differ for international marketing from domestic?
- What is a market-driving strategy?