What is the key variable that affects the marketer's choice of distribution channels?
The four main variables which affect the marketer's choice of distribution channels are;
1. The availability of middlemen
2. The cost of their services
3. The functions performed (and the effectiveness with which each is performed)
4. The extent of control which the manufacturers can exert over the middlemen's activities
Learn More :
International Distribution and Retailing
- What are the factors influencing marketing via the internet?
- What are the six influencing factors in the choice of channel?
- How is distribution-channel structure affected by increasing emphasis on the government as a customer and by the existence of state trading agencies?
- In what circumstances are trading companies likely to be used?
- In what circumstances is the use of an EMC logical?
- How and why are distribution channels affected when the stage of development of an economy improves?
- How does physical distribution relate to channel policy and how do they affect one another?
- Why is the EMC sometimes called an independent export department?
- In what ways and to what extent do the functions of domestic middlemen differ from those of their foreign competitors?
- How does the globalisation of markets, especially in the EU, affect retail distribution?
- What are the distinguishing features of the European distribution system?