What is meant by positioning?
"Creating an image of your product and its quality in customers' minds."The idea is to think of what can be done to the customer in order to convey their minds, rather than what can be done to the product for customers to like it.
Positioning is considered a systematic way of finding a window into the customer's mind. This however means that companies need to reposition themselves according to market and demand changes, that mainly occur because of the developing technology.