What is meant by positioning?
"Creating an image of your product and its quality in customers' minds."The idea is to think of what can be done to the customer in order to convey their minds, rather than what can be done to the product for customers to like it.
Positioning is considered a systematic way of finding a window into the customer's mind. This however means that companies need to reposition themselves according to market and demand changes, that mainly occur because of the developing technology.
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International Marketing Strategies
- What does the framework 4P stand for?
- What are some of the reasons for adaptation?
- What is International Marketing?
- What is the product life cycle?
- What is meant by relationship marketing and how is it different from traditional marketing?
- What is the importance of collaborative relationships to competition?
- How valuable is branding for a consumer products company?
- What are the three points that define a global approach to international marketing?
- Why is cost containment and technological improvement said to be the basis for competition?
- What is the concept of quality? How does it relate to TQM?
- What are the benefits to an MNC that accepts the global market concept?
- What is strategic planning and how does it differ for international marketing from domestic?
- What is a market-driving strategy?