What is meant by relationship marketing and how is it different from traditional marketing?
The category of collaborative relationships which focuses on the marketing process. The ultimate goal is to achieve a competitive advantage by establishing long-term, mutually beneficial associations with loyal, satisfied customers.
Relationship marketing helps secure customer loyalty, which results in repeated sales and referrals, and a stable or increasing market share and revenue growth.
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International Marketing Strategies
- What does the framework 4P stand for?
- What are some of the reasons for adaptation?
- What is International Marketing?
- What is the product life cycle?
- What is the importance of collaborative relationships to competition?
- How valuable is branding for a consumer products company?
- What are the three points that define a global approach to international marketing?
- What is meant by positioning?
- Why is cost containment and technological improvement said to be the basis for competition?
- What is the concept of quality? How does it relate to TQM?
- What are the benefits to an MNC that accepts the global market concept?
- What is strategic planning and how does it differ for international marketing from domestic?
- What is a market-driving strategy?