What is the task of the international market researcher? How is it complicated by the foreign environment?
As an international market researcher, there are not only more things to look at, but more importantly, it requires more in-depth research to fully understand.
Economic
Economy, inflation, business cycle trends as well as profitability analysis, industry economic studies, and key economic indicators for the home country and major foreign countries.
Sociological and political climate
Cultural differences, ecology, safety, leisure time and the effect these can have on business conduction.
Overview of market conditions
Market conditions business is faced with, and market segmentation.
Summary of the technological environment
Carefully broken down by product segments.
Competitors
Review of competitor's market shares, methods of market segmentation, products and apparent strategies on an international scale.