Which out of the four types of countertrade is the most beneficial to the seller?
The counter-purchase, as it provides the seller with more flexibility than the other types due to the time period, generally 6-12 months, to complete the second contract. During the time that markets are sought for the goods in the second contract, the seller has received full payment for the original sale. Further, the goods to be purchased in the second contract are generally of greater variety than those offered in a compensation deal.