How will entry into a developed foreign market differ from entry into a relatively untapped market?
The differences between entering a fully developed market and an untapped foreign market are many and extremely varied. Some of these differences are channels of distribution that may or may not be developed. Governmental attitudes toward business, foreigners, and industry may be very liberal in a growing economy, while an established market may be very restrictive.
Communication and transportation may be highly limited in untapped markets and highly developed in successful countries. The amount of capital, banks, and exchange-rate systems will vary according to the market's development. Finally, the degree and amount of competition will vary accordingly. To this list, endless factors could be added such as cost of entering the market, social customs, laws, etc.
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International Market Entry Strategies
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