What are the factors that influence the strength of a company in a particular market?
1. Its achievable market share
2. Marketing ability and capacity
3. Product and positioning fit
4. Quality of distribution services
A firm's competitive strength, meaning the strength of a product or company as compared to competitors. By assessing this, managers can determine whether the firm has the resources and potential to achieve goals in the particular market or not. Depending on the outcome, there are several different ways of entering a new market that firms can choose from, depending on their objectives.
A business designs its competitive strategy to deliver advantages in the marketplace, but the market situation may evolve. Knowing which factors affect the strategy lets you monitor key variables and adjust your actions to take advantage of changes and opportunities. As markets shift under the influence of the actions of your competitors, you have to modify your strategy to continue delivering the competitive advantages you need to remain profitable