Showing posts with label Cultural Dynamics in International Marketing. Show all posts
Showing posts with label Cultural Dynamics in International Marketing. Show all posts

What are cultural exclusives?

What are cultural exclusives?



Cultural exclusives are those customs or behaviour patterns reserved exclusively for the local people, from which the foreigner is excluded.

What is cultural adiaphora?

What is cultural adiaphora?



Cultural adiaphora refers to areas of behaviour or customs that cultural aliens may wish to conform to or participate in.

What is meant by cultural imperative?

What is meant by cultural imperative?



Cultural imperatives are business customs and expectations that must be met and conformed to if relationships are to be successful.

What are the requisites for cultural adaptation?

What are the requisites for cultural adaptation?



The requirement for adaptation is mainly to have an awareness of the local customs and be willing to accommodate those differences that can cause misunderstanding. Cultural imperative, communication emphasis and the meaning of time is included here.


As well as high-and low-context culture (low-context means getting down to business quickly, whereas high-context requires more time for conducting business).