What are the requisites for cultural adaptation?
The requirement for adaptation is mainly to have an awareness of the local customs and be willing to accommodate those differences that can cause misunderstanding. Cultural imperative, communication emphasis and the meaning of time is included here.
As well as high-and low-context culture (low-context means getting down to business quickly, whereas high-context requires more time for conducting business).
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Cultural Dynamics in International Marketing
- What are cultural exclusives?
- What is cultural adiaphora?
- What is meant by cultural imperative?
- How can resistance to cultural change influence product introduction? Similarities to domestic marketing?
- How are cultures dynamic? Is it good or bad?
- What is especially troublesome about problems caused by language in foreign marketing?
- What is material culture and what are the implications on marketing?
- What is the similar-but-different aspect of culture?
- Societies often borrow from other cultures to solve problems, why is this of significance to marketing?
- How do the definitions of culture vary between the popular and the one by cultural anthropologists?
- Why should a foreign marketer be concerned with the study of culture?
- Is culture pervasive in all marketing activities?
- What three cultural change strategies can a foreign marketer pursue?
- Which role does the marketer play as a change agent?