What four systems have evolved to tie together members of the channel of distribution?
Answer: The four systems that have evolved to tie together members of the channel of distribution are;
- Corporate systems in which all organizations in the channel are owned by one firm.
- Contractual systems, in which members are bound to cooperate through contractual agreements.
- Administered systems, in which all marketing functions at the retail level are managed by manufacturers.
- Supply chains, in which the various firms in the supply chain are linked electronically to provide the most efficient movement of information and goods possible.