What kinds of products would call for each of the different distribution strategies; intensive, selective, exclusive?
What kinds of products would call for each of the different distribution strategies; intensive, selective, exclusive?
- Products that need intensive distribution include convenience goods such as candy, gum, and popular magazines.
- Selective distribution products- manufacturers of appliances, furniture, and clothing (shopping goods) use selective distribution.
- Exclusive distribution appeal to luxury auto manufacturers, as well as producers of specialty goods.
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