What are the 4 P's of marketing?

What are the 4 P's of marketing? Identification, selection and development of a PRODUCT, Determination of its PRICE, Selection of a distribution...

What is corporate strategy?

What is corporate strategy? The central strategy for utilizing and integrating resources to carry out the organization's mission and achieve the desired...

What is business-unit strategy?

What is business-unit strategy? Determines the future direction of each business unit, including its competitive advantages, the allocation of its...

What is a strategic business unit?

What is a strategic business unit? A division of a large company that has its own distinct mission and its own competitor...

What is a marketing plan?

What is a marketing plan? Detailed formulation of the actions necessary to carry out the marketing progra...

Parts of the marketing plan:

Parts of the marketing plan: • Executive Summary • Situation Analysis • SWOT Analysis • Marketing Goals & Objectives • Market Strategy • Market...

Why is the executive summary very important?

Why is the executive summary very important? It may be the only element of the marketing plan read by many people. It should be the last element written...

What do we mean by derived demand?

What do we mean by derived demand? Is the demand placed on one good or service because of changes in the price for some other related good or ser...

What are some examples of backstage technology?

What are some examples of backstage technology? An example shows that an advance in computer technology have made warehouses storage and inventory...

Why do we use the SWOT analysis?

Why do we use the SWOT analysis? Provides a simple, straightforward framework that provides direction and serves as a catalyst for the development...