What is the connection of social responsibility and marketing performance?
• This causes employees to become more motivated to serve customers, more committed to the firm, more committed to standards of high quality, and more satisfied with their jobs.
• This causes customers to become more loyal to the firm and increase their purchases from the firm.
• This leads to increased trust among the firm's stakeholders. The most important contributing factor to gaining trust is the perception that the firm and its employees will not sacrifice their standards of integrity.