What is the connection of social responsibility and marketing performance?
• This causes employees to become more motivated to serve customers, more committed to the firm, more committed to standards of high quality, and more satisfied with their jobs.
• This causes customers to become more loyal to the firm and increase their purchases from the firm.
• This leads to increased trust among the firm's stakeholders. The most important contributing factor to gaining trust is the perception that the firm and its employees will not sacrifice their standards of integrity.
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- What are the main reasons that companies pay attention to pricing?
- What is transfer pricing?
- What do we mean by prestige pricing?
- What do we mean by repositioning strategy?
- Why is the connection of marketing ethics and leadership so important?
- What are some of the key considerations in developing a code of conduct?
- What is the role of a code of conduct for a company?
- Deceptive practices in marketing are ?
- What is the role of the top management in creating an ethical environment in a company?
- What do we mean by "enlightened self-interest"?
- What is the relationship of marketing ethics and strategy?
- What is Sustainability ?
- Stages of Product Life Cycle:
- What do we mean by repositioning?
- What do we mean by market positioning?
- What is branding strategy?
- What are some of the advantages and disadvantages of loyalty programs?
- What are some of the advantages and disadvantages of samples?
- What are some of the advantages and disadvantages of rebates?
- What are some of the advantages and disadvantages of coupons?
- What do we mean by recruiting and training salespeople?
- What do we mean by determining sales force size?
- What do we mean by developing sales force objectives?
- What do we mean by sales management?