Why is the connection of marketing ethics and leadership so important?
An ethical climate calls for organizational members to incorporate the interests of all stakeholders, including customers, in their decisions and actions.
In an ethical environment, a strong leader is needed to maintain the policies and standards of ethical leadership.
When such a leader in top management is found and displays these traits, the employees are more likely to follow the example of the leader, which leads to a more friendly and self-aware working environment in the firm.