How does the shift from rural to urban areas affect international marketing?
A few decades ago, many still lived in the countryside but today, people are constantly moving into the cities, searching for jobs, seeking money and a good life. This is called urban growth. The disadvantages that arise from urbanization is great pressure on the sanitation systems, water supplies and other social services.
On the other hand, people who move to cities often have much higher incomes than farmers, so as urban populations increase, inhabitants will look for places to spend their money on durable goods, like homes and furniture, and discretionary purchases, like clothes and electronics. New businesses can often take advantage of this trend even better than established competitors if they are nimble enough to cater to the fluctuating tastes of these new classes of people.
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Geography and History
- What is self reference criterion (SRC)?
- What are Hofstede's cultural dimensions?
- Is the global environment a global issue or a national one?
- Why are the 1990s called the "Decade of the Environment"?
- Do world trade routes bind the world together?
- How do differences in people constitute bases for trade?
- Explain why the basis of world trade can be simply stated as the result of equalizing an imbalance in the needs and wants of society on one hand and its supply of goods on the other.
- What are the marketing implications of rapidly growing vs stable population?
- What does it mean to examine the more complex effect on geography on general market characteristics, distribution systems and the state of the economy?
- Why study geography in international marketing?
- What are the long-term prospects for industrialization of an underdeveloped country with high population growth and minimum resources?