How does the shift from rural to urban areas affect international marketing?
A few decades ago, many still lived in the countryside but today, people are constantly moving into the cities, searching for jobs, seeking money and a good life. This is called urban growth. The disadvantages that arise from urbanization is great pressure on the sanitation systems, water supplies and other social services.
On the other hand, people who move to cities often have much higher incomes than farmers, so as urban populations increase, inhabitants will look for places to spend their money on durable goods, like homes and furniture, and discretionary purchases, like clothes and electronics. New businesses can often take advantage of this trend even better than established competitors if they are nimble enough to cater to the fluctuating tastes of these new classes of people.