What does it mean to examine the more complex effect on geography on general market characteristics, distribution systems and the state of the economy?
The climate affects marketing decisions in many ways, not only product adaptation. Of course altitude, humidity and temperature makes for a larger product adaptation demand. Natural barriers create trading centers, often cities located closely to the ocean, making the distance less important than the actual barriers. Bad road conditions can prolong trips, as well as natural barriers such as mountains if there is no tunnel available.
Looking at the world today, rich countries are continuing on doing well, minimizing risks and overcoming barriers, while many emerging countries could do a lot better. Unfortunately, many of them are at the mercy of nature, and lack capital to overcome natural disasters such as cyclones and heavy rainfall.
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Geography and History
- What is self reference criterion (SRC)?
- What are Hofstede's cultural dimensions?
- Is the global environment a global issue or a national one?
- Why are the 1990s called the "Decade of the Environment"?
- Do world trade routes bind the world together?
- How do differences in people constitute bases for trade?
- Explain why the basis of world trade can be simply stated as the result of equalizing an imbalance in the needs and wants of society on one hand and its supply of goods on the other.
- What are the marketing implications of rapidly growing vs stable population?
- How does the shift from rural to urban areas affect international marketing?
- Why study geography in international marketing?
- What are the long-term prospects for industrialization of an underdeveloped country with high population growth and minimum resources?