Why study geography in international marketing?
Geography is the study of the earth's surface, climate, continents, countries, peoples, industries and resources. The physical character of a nation is possibly the main determinant of both the characteristics of a society and the means by which that society undertakes to supply its needs. Therefore, geography is of interest to a marketer, since it provides information regarding what kinds of products and services could become appreciated if brought into the market or adapted according to the country specifics.