Why study geography in international marketing?
Geography is the study of the earth's surface, climate, continents, countries, peoples, industries and resources. The physical character of a nation is possibly the main determinant of both the characteristics of a society and the means by which that society undertakes to supply its needs. Therefore, geography is of interest to a marketer, since it provides information regarding what kinds of products and services could become appreciated if brought into the market or adapted according to the country specifics.
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Geography and History
- What is self reference criterion (SRC)?
- What are Hofstede's cultural dimensions?
- Is the global environment a global issue or a national one?
- Why are the 1990s called the "Decade of the Environment"?
- Do world trade routes bind the world together?
- How do differences in people constitute bases for trade?
- Explain why the basis of world trade can be simply stated as the result of equalizing an imbalance in the needs and wants of society on one hand and its supply of goods on the other.
- What are the marketing implications of rapidly growing vs stable population?
- How does the shift from rural to urban areas affect international marketing?
- What does it mean to examine the more complex effect on geography on general market characteristics, distribution systems and the state of the economy?
- What are the long-term prospects for industrialization of an underdeveloped country with high population growth and minimum resources?