How is decentring used to get an accurate translation of a questionnaire?
Decentring is a successive iteration process of translation and retranslation of a questionnaire, each time by a different translator. This way, if there are any differences, the second iteration is modified, and then the process is repeated.
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Researching International Markets
- In what ways can data be collected by companies?
- When is qualitative research more effective than quantitative?
- What problems related to language and comprehension can occur when collecting primary data? How can they be overcome?
- What problems can occur when gathering secondary data in foreign markets?
- Why is the formulation of the research problem difficult in foreign market research?
- What are the stages of the research process and how are these affected by problems encountered due to the international dimension?
- What is the task of the international market researcher? How is it complicated by the foreign environment?
- Why is international research generally broader in scope than domestic marketing research?
- The shift from making "market entry" decisions to "continuous operations" decisions creates a need for different types of information and data. How can a MMIS provide assistance? How would an MMIS be established and used at different levels?