What are the characteristics of a brand?
1. Attributes
Such as safety.
2. Benefits
Feeling more secure with a product than another.
3. Image
Brand is in tune with the values of the consumer.
4. Personality
The personal attributes of the product, such as cool, relaxed, attractive, professional etc.
5. Consistency
Quality is always ensured when buying from a certain brand.
6. Differentiation
The offer is different to other offers.
7. Equity
The value provided to the firm and stakeholders.
Learn More :
International Branding Strategies
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- How does a firm benefit from the characteristics of a brand?
- What impact can a corporate brand have?
- What is brand equity? Which components of a brand create competitive advantage?
- What are the factors that influence brand portfolio strategy?
- What is the process of brand-strategy development and how is it used in a high-value brand?
- What are the characteristics of a brand?
- What is the function of a brand?
- What are the elements of a brand?
- Is Coca-Cola a global brand? Has it been adapted and why?
- What are the benefits of retailer owned brands?
- When to choose a follower strategy?
- When to choose a pioneering strategy?
- 3 Basic ways in which a company can react to a competitor's activities.
- What is a pioneering brand? Types of Pioneers? What is Benefits of pioneering?
- What is the country-of-origin effect? What factors influence consumer perceptions?
- How does a firm benefit from the characteristics of a brand?
- What impact can a corporate brand have?
- What is brand equity? Which components of a brand create competitive advantage?
- What are the factors that influence brand portfolio strategy?
- What is the process of brand-strategy development and how is it used in a high-value brand?
- What is the function of a brand?
- What are the elements of a brand?