Which role does the marketer play as a change agent?
A marketer constantly deals with the culture of the people, meaning the market. A marketer's efforts are judged in this cultural context and either accepted, resisted or rejected. Cultural change refers to when the use of something new, e.g a innovative product, is the beginning of change in cultural conditions, e.g Americanisation. If a marketer has the right knowledge and skills, he or she might be able to actually introduce a product that changes a piece of the culture in that country.
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Cultural Dynamics in International Marketing
- What are cultural exclusives?
- What is cultural adiaphora?
- What is meant by cultural imperative?
- What are the requisites for cultural adaptation?
- How can resistance to cultural change influence product introduction? Similarities to domestic marketing?
- How are cultures dynamic? Is it good or bad?
- What is especially troublesome about problems caused by language in foreign marketing?
- What is material culture and what are the implications on marketing?
- What is the similar-but-different aspect of culture?
- Societies often borrow from other cultures to solve problems, why is this of significance to marketing?
- How do the definitions of culture vary between the popular and the one by cultural anthropologists?
- Why should a foreign marketer be concerned with the study of culture?
- Is culture pervasive in all marketing activities?
- What three cultural change strategies can a foreign marketer pursue?